Marketing Analyst in Winston-Salem, NC at Ferrellgas

Date Posted: 6/5/2019

Job Snapshot

Job Description


The Marketing Analyst position supports the formulation, administration, and execution of Blue Rhino's corporate marketing and communications strategies. This includes customer promotions, website and intranet content, merchandising, sales support, social media, reporting and analysis, database management, and other initiatives that further the Blue Rhino tank exchange brand. Typically requires a bachelor's degree and 3 years' experience in a marketing, advertising, or corporate communications role, with experience in consumer marketing.

Job Description:
  • Drives Blue Rhino volume and brand awareness by planning and executing customer specific shopper marketing strategies. This includes working closely with our operations team, sales team, and our customers' marketing and merchandising teams to execute.
  • Tracks and analyzes the effectiveness of our customer specific/shopper marketing strategies and promotions, to include reporting through Salesforce.
  • Assists with company research initiatives, including our Blue Rhino consumer panel and other research efforts.
  • Provides marketing support to the sales and account manager teams and also the innovation team in the form of materials, presentations, and trade show assets.
  • Assists in the development and execution of Blue Rhino merchandising materials, to include display signage and POP materials.
  • Generates content for websites, social media, publications, press releases, Q & As, brochures, and other vehicles that are targeted to employees, customers, and/or consumers.
  • Manages internal communication to employees regarding promotions, branding, marketing and related items through various internal vehicles, including Rhino Vision, Rhino Net, and the Point.
  • Generates marketing dashboard reports and analysis, to include website stats, rebate data/analysis, promotional tracking, budget, and sales information.
  • Manages usage of inflatable, costume, trade show, and premium assets.
  • Leads Blue Rhino email initiatives, to include compiling and keeping up to date company email database from various sources.
  • Support the management and monitoring of Blue Rhino social media channels.
  • Helps direct rebate and instant redeemable coupon program.
  • Helps plan and execute occasional company events as assigned.
  • Assists with the execution of all other Blue Rhino marketing programs as assigned.

  • Bachelor's degree in advertising, marketing, journalism, communications, public relations, or a related field.
  • Requires 3+ years of experience in a marketing, advertising, or corporate communications role.
  • Working knowledge of Microsoft Office suite required.
  • Experience with database management, data mining, and data analysis preferred.
  • Must have excellent communication skills, to include writing and presentation skills.
  • Must have customer service acumen and proven accomplishments in previous positions.
  • Social media experience preferred.
  • Salesforce experience preferred.
  • Medical, Dental, Vision, and Prescription Insurance Plans
  • 401(k) plan with company match
  • Employee Stock Ownership Plan (ESOP)
  • Paid time off (including holidays)
  • Tuition reimbursement
  • Employee and dependent life insurance
  • Short term & long term disability (STD/LTD)